Seller’s Experience

I first worked with Li Rong on the sale of our previous residential unit. That experience was smooth enough that when it came time to sell our industrial property in the Henderson area, the decision was simple: we didn’t “shop around” for an agent — we just called Li Rong.

From the first conversation, I was clear about the price we wanted. You know how it goes in Singapore — the moment you say your target number, some people immediately start the “Mr. Chia, market like that one… maybe adjust a bit…” speech. Li Rong didn’t do that. She respected the objective, took it seriously, and backed it with conviction. Even when other agents were circling around telling us our asking price was “too ambitious” (and trying their best to emotionally depreciate our property), she stayed calm, patient, and quietly consistent: position it properly, justify it properly, and wait for the right buyer.

What impressed me most was how little she needed us — in the best way possible. Li Rong handled everything end-to-end without creating noise. She went and pulled together the purchasing details, clarified the unit information, and built a proper information pack so that every viewing and every enquiry was handled with confidence and clarity. We weren’t chasing documents or answering the same questions repeatedly. It felt like having someone run the entire operation while we continued living our lives.

Her work style is very “steady hands.” Marketing was structured and targeted — not just blasting a listing and hoping for luck — and she managed all viewings independently. The paperwork was also properly done: the initial drafts, the option-to-sell details, the process flow. In property transactions, the admin is where things get messy fast, and Li Rong’s standard gave us peace of mind. Everything was prepared with care, and when decisions had to be made, her advice was clear and practical — not pushy, not vague.

When it came to negotiation, she was firm but never unpleasant. She protected our interests while keeping the conversation constructive, which is not easy. And she did exactly what she said she would do: she found the right buyer — not just any buyer — one who matched our asking price.

Even after the main terms were agreed, there were hiccups (as there always are). What stood out was her consistency. She coordinated smoothly with our lawyers and stayed in close communication with both sides to keep things moving. At one point, she was dealing with issues while she was on holiday — and somehow she was still more responsive than most people are when they’re sitting at their desk. That’s what I call efficient.

And when it was finally completed, she celebrated with us — not in a “transaction done, next!” way, but genuinely. That’s the biggest difference between Li Rong and many others: working with her never feels purely transactional. She is determined to close — but not at any cost. She works toward a result that both seller and buyer feel is fair, and she does it with a level of integrity that is rare in this profession.

Today, Li Rong isn’t just “our property agent.” She’s someone we trust wholeheartedly, and she has genuinely become a family friend. If you’re a property owner looking for someone who can handle everything properly, protect your position, and still make the whole process feel human — I would recommend Li Rong without hesitation.

-Mr Chia

I was looking to purchase a brand new landed home for my family and had viewed several properties before coming across Li Rong’s listing. I reached out to request a viewing on 1 January, and despite it being a public holiday, Li Rong promptly arranged and personally conducted the viewing for us. Her responsiveness and dedication left a very positive first impression.

From our initial discussion, Li Rong demonstrated strong knowledge of the landed property market, particularly in the East region. She provided clear, data-driven insights on pricing benchmarks and recent transaction trends, which gave us confidence in making a well-informed decision.

Throughout the process, Li Rong was patient and professional. She ensured that we fully understood the financial commitments and contractual terms before proceeding. During negotiations, she was strategic and composed, representing our interests firmly while maintaining professionalism with the seller’s representatives. Through her careful handling and disciplined negotiation approach, she successfully secured favourable terms and pricing for us.

What stood out most was her commitment and integrity. She was transparent in her advice, consistently responsive to our queries, and meticulous in managing the transaction from offer to completion.

We are grateful for Li Rong’s expertise and dedication, and I would confidently recommend her to anyone seeking reliable and professional representation in the purchase of a landed property.

-Ms Tan